富格装饰：务实深耕，服务制胜

Rich Decoration's Service Excellence at 11th Tubatu Ecosystem Conference Rich Decoration's Service Excellence at 11th Tubatu Ecosystem Conference

On December 18th, at the 11th Tubatu Ecosystem Conference themed "Intelligent Creation for the Future, Ecosystem Integration", the General Manager of Nanjing Fugue Decoration, Xu Jie, provided an insightful observation from a senior "practical" perspective to the industry. In the year 2025, when the market felt the pressure universally, this veteran decoration enterprise with a 26-year history achieved an opposite trend in user growth. Unlike companies chasing disruptive models or cutting-edge technologies, Xu Jie attributed this stable growth to the persistent "fine-tuning" of seemingly basic service processes and a pragmatic and clear "following" strategy: internal refined operation and external following the pace of the platform ecosystem.

In an overall cooling market environment, the user growth achieved by Fugue Decoration in 2025 is particularly valuable. Xu Jie believes that the core driving force comes from the transparency and refinement of the entire user experience chain. The company has systematically implemented "construction site visualization," equipped with cameras at construction sites, allowing busy homeowners to check the progress of construction at any time through their mobile phones, thereby gaining peace of mind and trust. At the same time, from the preliminary scheme quotation to the later lifelong quality guarantee commitment, the entire service process has been sorted out more clearly and transparently, aiming to eliminate the anxiety caused by information asymmetry in traditional home improvement. In addition, creating a personal IP of the boss, using video content to allow customers to better understand the company culture and processes, has also become a new bond connecting users. These initiatives together constitute a solid "service flywheel"—better service brings higher reputation and user stickiness, thereby promoting the natural growth of user numbers.

When discussing macro trends such as green transformation and consumer stimulus, Xu Jie's response reflects a pragmatic style of action-oriented implementation. She agrees that material upgrading is the trend of the industry and pays attention to the possibilities brought by new environmentally friendly materials. However, Fugue Decoration's most direct and effective strategy is to focus on the "last mile" of national subsidy policies. The company found that many consumers are not aware of the subsidy policies and the complex application process, so it actively undertakes the role of "guide" and "agent," providing clear guidance graphics and full-process assistance to help customers convert policy benefits into consumer power. This precise service has brought significant returns, and Xu Jie revealed that this strategy has increased the overall operating income of the company by about 50%. This indicates that for first-line decoration enterprises, transforming macro trends into actionable customer service details is often more direct than conceptual discussions.

As for Xu Jie's focus on 2026, it shows the traditional enterprise's positive embrace and calm thinking of the technological wave. She expressed a deep impression on the application of AI technology in the home improvement field at this conference and clearly identified two key investment directions: first, in the AI search era, by accumulating and displaying more rich high-quality case data, enhancing the company's exposure and attractiveness in intelligent recommendations; second, actively applying AI design tools to revolutionize the efficiency of "one second to generate effect drawings," improving the front-end communication experience and internal work efficiency. She looks forward to achieving further breakthroughs in user numbers through AI-powered management and marketing.

In the face of industry changes and emerging opportunities, Xu Jie gave a simple and firm strategic answer: follow the leading ecosystem platform. She confessed that as a first-line practical enterprise, she may not be able to thoroughly study all cutting-edge models, but the long-standing close cooperation history with the Tubatu platform for more than a decade and a half makes her firmly believe that "following the steps of Tubatu" is a reliable path to grasp trends, avoid risks, and maintain competitiveness. This "following philosophy" that does not blindly chase the风口 but chooses to coexist and develop with a trustworthy industry ecosystem is exactly the wisdom by which many practical enterprises have survived and developed through cyclical tests. In a market full of uncertainties, this stability based on long-termism and ecological dependence itself constitutes a unique competitiveness.

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