“绿智融合”：酒店业体验新纪元

Revolutionizing Hotel Industry: China's Shift Towards High-Quality Development China's Hotel Industry: A Transformation Towards High-Quality Development

In alignment with the national "Opinions on Promoting the High-Quality Development of the Hotel Industry," China's hotel industry is undergoing a profound transformation centered around "high-quality, green, integrated, intelligent, and international" development. The traditional competition, which heavily relied on star ratings and hardware facilities, has shown signs of fatigue in the homogenized red ocean. The needs of the new generation of consumers have also changed; they seek not only clean beds but also immersive experiences, personalized resonance, and tangible emotional value.

Confronting these challenges, "intelligentization" and "greenization" have emerged as the dual wings to break through the deadlock, becoming a consensus in the industry. However, it is not easy to transform these two trends from scattered concepts and isolated functions into a comprehensive system that can optimize both guest experience and hotel operational efficiency, and is both implementable and operable. This remains a real challenge for many in the hotel industry.

In this exploration process, the technology empowerment path represented by TCL's intelligent solutions has presented a new approach: using a hotel TV equipped with an AI large model as the core, connecting scattered technical nodes into a network to build a comprehensive intelligent service ecosystem covering all scenarios. The unique feature of this solution lies in its transcendence of the traditional limitations of "smart rooms" that focus only on equipment control. It achieves a seamless integration of smart front desk, smart rooms, smart audio-visual, smart laundry, and other links.

For guests, there is no need to wait in line at the front desk. They can check in through self-service machines; in the room, they can control room equipment, book laundry, and check service progress through voice commands, making everything clear and time-saving. The AI voice large model on the TV can also recommend nearby restaurants, attractions, and transportation攻略 based on the hotel's location, extending the service radius and providing personalized travel planning. Furthermore, the TV's large screen, as the most intuitive interaction center in the space, has far more value than just integrating functions. In addition to controlling room equipment and obtaining personalized recommendations through voice commands, it also reshapes the audio-visual entertainment experience in the room. Unlike the blurred, thin sound quality of TV equipment in many hotel rooms, or the need to connect an intelligent speaker for a decent sound experience, the sound system on TCL's hotel TV achieves a native high-quality experience of sound and picture integration.

For hotel operators, the value of this solution is profoundly reflected in the improvement of operational efficiency and the achievement of sustainable development goals. For the frequent common inquiries of guests, TCL's hotel TV can build an in-built knowledge base to achieve intelligent and immediate responses, significantly alleviating the continuous response pressure on front desk and room service staff, allowing them to focus more on providing more personalized, warm services. Deeper changes lie in "smart operation." This solution can be deeply connected with the hotel's core management system (PMS), making it possible for various information such as guest needs, equipment management, and service preferences to be aggregated and analyzed on a single platform, providing data support for managers' precise decision-making, and driving hotel operations from experience-driven to data-driven.

It is evident that the core breakthrough of TCL's smart hotel solution lies in its use of AI large models as the intelligent engine and the hotel TV, as the most natural and core interaction interface in the room, successfully linking intelligentization from a single, fragmented "functional point" into a "service loop" covering many spaces such as hotel rooms and public areas.

As the policy clearly points to the development path of "high-quality, green, integrated, intelligent, and international," the competitive logic of the hotel industry is shifting from scale and price to a comprehensive ability of experience and efficiency. In this process, companies like TCL, which have been deeply involved in display and AIoT technology and continuously inject capabilities into specific scenarios, are participating in shaping the new possibilities of the industry in a practical way. Those hotels that first transform intelligence into perceivable, operable, and valuable service capabilities will be able to move steadily towards a new stage in the ever-evolving tide of development.

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