李忠信：AI赋能，共筑品牌新生态

16th Redwood Furniture Brand Summit - Comprehensive Coverage 16th Redwood Furniture Brand Summit: A Glimpse into the Future of the Industry

On December 25th, the 16th Redwood Furniture Brand Summit (abbreviated as "Redwood Brand Summit") was grandly opened at the venue of the 2025 Shanghai Cooperation Organization Summit — Tianjin. This summit was jointly organized by the National Federation of Industry and Commerce (NFIC) Civilian Cultural Relics and Artware Trade Association Redwood Whole Furniture Committee (hereinafter referred to as "NFIC Redwood Whole Furniture Committee") and co-organized by NetEase News Home & Furniture and Brand Redwood. It was also supported by the four national-level industry associations: NFIC Civilian Cultural Relics and Artware Trade Association, China Wood and Wood Products Trade Association, China Collectors Association, and China Forestry Industry Association Redwood Branch.

The summit was hosted by the famous TV hosts Xiao Gui Ning and Lei Yu Tian from CCTV.

The core of the summit was the 16th Redwood Furniture Brand Forum, which had dual themes of "AI-driven, exploring new paths in the industry" and "value coexistence, creating a new brand ecology". The forum was co-hosted by Xiao Gui Ning and Lei Yu Tian from CCTV, and invited 10 industry authorities, scholars, and entrepreneurs to discuss cutting-edge issues such as industrial intelligent transformation and brand value reconstruction. These discussions provided intellectual support for the industry to break through bottlenecks and help enterprises seize the opportunities of the "15th Five-Year Plan" to cultivate new kinetic energy and create a new pattern in the industrial transformation.

In the forum's dialogue session, Master of Zhejiang Province Crafts, and Chairman of Lizhongxin Redwood, Li Zhongxin, along with several outstanding redwood entrepreneurs, discussed the theme of "value coexistence, creating a new brand ecology" to contribute wisdom and solutions for the high-quality development of the redwood industry.

Here is the summary of opinions (content has been abridged):

Embrace AI, Make It Work for You

The theme "AI-driven, building a new brand ecology" is in line with the pulse of the times and has both forward-looking and innovative value. At the beginning of this year, Lizhongxin Redwood officially proposed the "full AI empowerment" strategy, requiring each employee to master at least 5 intelligent body tools to promote the deep integration of AI technology into daily operations. As I said on the short video platform: "15 years ago, we missed the wave of the Internet, 5 years ago, we missed the redemptive dividend of Douyin, and now we can never miss the AI era." AI is not just a simple search tool; its deep value lies in reconstructing the underlying logic of life and industry. Simply engaging in basic dialogue through platforms like DeepSeek, DouBan, and Baidu is far from touching the core application of AI; we need to cultivate AI into a "smart secretary" to achieve a leap from tool use to value creation.

Lizhongxin Redwood has set a benchmark case in AI application: in market research in the furniture and redwood industry, through the collaborative operation of 4 intelligent bodies, accurate data collection and analysis can be completed in half an hour, significantly improving industry efficiency; in the design field, AI also shows its powerful empowerment — from creative generation to scheme optimization, intelligent bodies are reshaping the traditional design process. Therefore, we must actively embrace AI and transform it into a "smart engine" that drives growth.

Blossom Together, Brand Coexistence

Under the theme of brand coexistence, the redwood industry has not yet produced a real centennial enterprise, and most brands have a history of 10-30 years. The key to brand positioning lies in choosing "fast money model" or "long-termism": some enterprises have a blind following phenomenon — they rush to the field where there is profit, and this strategy is difficult to support sustainable development; true brand construction needs to be based on the trend of the times, not simply chasing short-term dividends.

The development prospects of the Dongyang Redwood Production Area are promising, with its core advantage being the "blossom together" industrial ecology — each enterprise can create a unique brand characteristic. Only by maintaining this differentiated competitive pattern can the redwood industry truly achieve high-quality development and usher in a more prosperous tomorrow.

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