La-Z-Boy成都展新“钥匙”，体验“懒”的艺术

La-Z-Boy 'Lazy Just Right' Lifestyle in Chengdu La-Z-Boy 'Lazy Just Right' Lifestyle in Chengdu

In the soft morning light along the Jinjiang River and the aroma of covered-bowl tea at the corners of alleyways, the word "Ba Shi" (meaning "good" or "comfortable") is deeply etched into the fabric of Chengdu life. Here, life is enjoyed at a leisurely pace, filled with ease and contentment.

On December 28th, La-Z-Boy successfully held a new product launch in this city famous for its slow pace, themed "Lazy Just Right." The event showcased a series of new products including the "Lazy洋洋" sofa, "Sam大叔" and "Le Xuanfeng" single chairs, among others, in Chengdu.

This launch was not just a product showcase. It was a载体 for the brand's philosophy of "Lazy Just Right," perfectly blending functional upgrades with life scenarios to deeply interpret the brand's philosophy. Whether through technological iteration for greater comfort, design evolution for enhanced laziness, or cultural dialogue for more resonance, the brand believes that what is ultimately delivered is far more than just furniture; it is a reachable, shareable, and sustainable lazy lifestyle.

As technology, design, and cultural accumulation reach new heights, this launch marks the brand's key move from "Global Leader in High-End Functional Sofas" to "Global Leader in Comfortable Lifestyle." Chengdu, the perfect starting point for interpreting this theme, was chosen for its relevance.

"Lazy Just Right": A Two-Way Journey between Brand and Users

In an era of efficiency, busyness has become an unwritten rule. While striving forward, people often feel tired in the gaps, silently yearning for a "pause" — not an escape, but a清醒 and clever self-care, a simple desire to "lazy" for a while. It is this widespread demand that La-Z-Boy has focused on for nearly a century, using professional products to meet people's expectations for "lazy".

At the launch, La-Z-Boy explained the two gentle meanings of "Lazy Just Right": for users, it is a leisurely rest after a busy day, a self-indulgence after taking care of family, and a life wisdom to care for the inner self amidst hustle and bustle; for the brand, the "get" in the phrase is La-Z-Boy's commitment based on nearly a century of professional accumulation, always focusing on making each user "lazy" in comfort, "lazy" in peace, and "lazy" to perfection. Achieving these goals relies on La-Z-Boy's continuous functional upgrades and scenario expansion through its product line, where each product is not only a concrete interpretation of the "Lazy Just Right" theme but also a "key" to opening this lazy lifestyle.

First Key: Comfort Just Right

The first key, "Comfort Just Right," is achieved through the "Space Walk" series of new products, which is La-Z-Boy's vivid interpretation of "lazy" powered by technology. The brand first listened to users' complex needs for functional sofas, such as a large lying angle, zero-against-the-wall, and easy cleaning, and considered them the most intelligent needs. In response, the "Z-Air Star Track Function Frame" was developed to overcome the long-existing paradox of space and comfort, for the first time achieving "zero-against-the-wall + zero-gravity + zero-obstacle + zero-fall + zero-pressure" integration of "five-in-one" functions. Not only does it free up valuable living space, but it also allows the body to experience the weightless floating sensation like astronauts, providing a deep physical relaxation.

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