Roca乐家七连冠，全球卫浴产冠王揭晓

Global Leaders in Sanitaryware: Roca Continues to Lead

Recent years have seen the prestigious international industry magazine Ceramic World Review publish the 2024 list of the "World's Leading Sanitaryware Manufacturers." The list showcases that the century-old Spanish enterprise, the Roca Group, has, with its solid global layout and strong production capacity advantages, topped the global list for the seventh consecutive year, further highlighting its leading position in the global bathroom market.

In a global economy that faces challenges and opportunities, why has Roca been able to maintain its leading position? What signals does its recent global layout send to the industry?

Global Ranking Unveiled: Roca in the Lead, with Multiple International Brands on the List

The annual ranking by Ceramic World Review covers multiple dimensions of core indicators such as production scale, corporate turnover, and technological innovation, enjoying broad industry recognition and is hailed as the "barometer" of the global sanitaryware industry's production capacity.

In 2024, Roca Group took the top spot for the seventh year in a row with an absolute advantage. According to statistics by MECS, an agency entrusted by Ceramic World Review, the output of Roca in 2024 was approximately 23 million pieces (2400 million in 2023), maintaining its position as the world's largest sanitaryware producer. As a leading global bathroom company, Roca Group's brands include Roca, Laufen, Celite, Parryware, Jika, and Yan Sanitaryware. Its production bases are spread worldwide, with a total of 78 factories, 7 of which are in Spain, and 71 in Europe, South America, North Africa, Asia, and Oceania. The business covers 170 countries and regions, with an export ratio of over 80%.

These production bases not only undertake localized supply tasks but also form a synergistic effect of technology sharing and capacity complementarity, capable of quickly responding to the needs of different regional markets. It is particularly noteworthy that Roca's leadership is not just a single dimension of production capacity advantages, as its turnover and market penetration rates also remain at the global forefront. The company's consolidated turnover reached 1.948 billion euros in 2024, showcasing its development trait of "quality and scale in parallel."

Additionally, apart from the Roca Group, many domestic and international bathroom companies are also listed in Ceramic World Review. Among them, American Kohler, Japanese TOTO, Swiss Geberit, and German Grohe have annual output exceeding 10 million pieces; while companies such as Nishijin Corporation, German Duravit, China's Huadian Ceramics and Arrow家居, Brazil's Dexco, Turkey's VitrA, the UAE's Rak Ceramics, Poland's Cersanit, Egypt's Lecico, and Turkey's Turkuaz Seramik have sanitaryware output between 4 million and 7 million pieces.

These well-known global bathroom companies collectively form the backbone of the global bathroom market, and this list also clearly outlines Roca Group's leading advantage in the global bathroom industry.

Continuously Deepening Global Layout, Building Global Competitive Barriers

As a century-old enterprise that has spanned three centuries of development, the Roca Group, established in Barcelona in 1917, has always combined production layout with market demand. The reason for its continuous seven-year leadership is not accidental but due to decades of global in-depth development, continuously improving the global industrial layout.

In recent years, the pace of global mergers and acquisitions by Roca Group has significantly accelerated, focusing on high-end markets, niche sectors, and technology reserves. For example, in July 2025, the Roca Group completed two major acquisitions within a month — first, acquiring the Australian high-end faucet brand Phoenix, with headquarters in Melbourne and three production bases, which has consolidated Roca's localized service capabilities in the Oceania market; subsequently, it acquired the majority equity of the Italian high-end design bathroom brand Antonio Lupi, known for its customized bathroom furniture, bringing new vitality to Roca's high-end product line with its unique design language.

Looking back at the developments in 2024, the Roca Group's merger and acquisition actions have been intensive, in addition to Phoenix and Antonio Lupi, the company has also acquired various types of companies such as Germany's Innotec Systemelemente, Switzerland's Nosag, Poland's IneoCare, and Italy's Idral. A series of acquisitions have also strengthened the Roca Group's full category, full scenario product coverage network from civil sanitation to commercial projects, from mass market to high-end customization, from basic fixtures to health care products.

Besides acquisitions, the Roca Group is also actively investing in the construction of new factories globally to optimize the supply chain. The most notable is the announcement by the Roca Group in June 2025 to invest 70 million euros in the construction of a high-tech bathroom factory in the Kyzylorda region of Kazakhstan. This factory is planned with an annual production capacity of 500,000 pieces and its products will radiate to the local market of Kazakhstan and Central Asian countries, aiming to turn Kazakhstan into its industrial, technical, and commercial center in Central Asia. This action highlights Roca's emphasis on the potential of emerging markets and its profound understanding of regionalization in global supply chain layout.

Of course, Roca Group's capacity layout is not a simple increase in scale, but integrates environmental protection concepts and technological innovation. It is reported that all of Roca Group's global production bases practice a sustainable development strategy, and with its outstanding environmental performance, Roca Group has won the EcoVadis Platinum Award, achieving a synergy of production capacity and environmental protection.

In the Chinese market, Roca, as an early foreign bathroom company to enter the Chinese market, has established production centers in Guangdong and Jiangsu since 1997 and laid out in the Chinese market. Deeply rooted in the Chinese market for nearly three decades, Roca has not only integrated the Mediterranean lifestyle products, scenarios, and concepts of Spain into the contemporary context of Chinese life, but also created a better life for Chinese consumers, becoming a trusted brand among consumers. It has also brought global leading technology to the Chinese bathroom industry, promoting the upward development of the Chinese bathroom industry. For the future development of the Chinese market, Roca has repeatedly expressed high expectations and will continue to increase its investment in the Chinese market, deepening its presence in the long term.

The seventh consecutive year of topping the global list is both an honor and a successful practice of Roca Group's global strategy for the company. Facing the common challenges in the industry, Roca has chosen a more positive path: through precise acquisition integration and forward-looking capacity layout, continuously reinforcing the moat. Its actions also reveal a trend to the entire industry that future competition will no longer be a competition of single products, but a comprehensive competition based on the resilience of global supply chains, the ability to provide full-category solutions, and precise grasp of niche markets. Looking forward, the "dominant path" of Roca Group is still extending rapidly.

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