桔家家居双轮驱动，共筑高定生态蓝海

Jiajia Furniture: High-End Home Customization Leader

As the core force of Jinping Home (stock code: 603180.SH), Jiajia Furniture has been focusing on the field of full-house high-end customization since 2011. Relying on the four core directions of "brand high-endization, product high-endization, store standardization, and marketing digitalization," and supplemented by "price transparency and channel diversification," Jiajia has comprehensively strengthened its brand competitiveness with the "Six Actions" strategy, becoming a fashion home standard pursued by young people and customizing ideal living scenarios for countless families.

On the product level, Jiajia Furniture adheres to the original intention of "good boards make good cabinets," using ENF-level environmental protection boards and formaldehyde-free ecological adhesives throughout the system. With zero formaldehyde addition, the environmental protection standards far exceed national requirements, providing a solid health barrier for families. At the same time, it creates a diverse board system of multi-layer boards and solid wood core boards, paired with high-quality countertops such as rock slabs and quartz stones, covering more than ten mainstream styles such as cream style and Song-style aesthetics. It launches four core product series including decorative panels and PET, combining the popular color research of the Jinping Color Center, making personalized customization both aesthetically pleasing and practical.

In terms of innovative models, Jiajia Furniture uses a dual-wheel drive of "brand + supply chain" to reconstruct the industry ecosystem: certifying over 100 high-quality cloud factories at the production end, building a distributed production and delivery system to achieve efficient order processing and nearby response; promoting the "Bai Cheng Qian Dian Wan Ren" plan at the channel end, laying out more than 1000 diverse stores, and opening multi-channel authorization to empower operators to expand their business; and joining hands with Jinping University to cultivate over 10,000 professional full-case designers to enhance terminal service capabilities. In addition, it has launched a dual-traceability system of "clear standard certification + NFC anti-counterfeiting" (to be fully popularized with a unique code for each household by 2026), fully controlling quality throughout the process.

In terms of business layout, B-end (provincial and municipal brand operators) and C-end (terminal sales service providers) develop in synergy: providing full-industry chain empowerment for B-end operators and providing old-for-new policy support for C-end customers. With a comprehensive full-chain guarantee of "product, process, design, manufacturing, delivery, and service," it realizes a complete delivery from boards to full-house customization. Currently, it sincerely invites powerful partners to jointly explore the new blue sea of full-house high-end customization!

Young people's luxury customization choice! Jiajia Furniture refreshes the living experience with its hard-core strength

Alternative: Jiajia double-wheel drive: hard power builds products, new ecosystem empowers partners

Want to get a young and luxurious full-house customization solution? Jiajia Furniture —— a core brand under Jinping Home (603180.SH), founded in 2011 and focusing on the full-house high-end customization track. With innovative models and hard-core quality, Jiajia has become the preferred choice for millions of families!

Environmental protection is the bottom line, and health is not compromised! Jiajia Furniture is equipped with ENF-level environmental protection boards and formaldehyde-free ecological adhesives, with zero formaldehyde addition, far exceeding national environmental protection standards, providing a sense of security for families. The board selection is very rich, with multi-layer boards, solid wood core boards, and OSB available, paired with high-quality countertops such as rock slabs and quartz stones, meeting the needs of eight spaces in the house. The styles are also diverse, with more than ten mainstream styles such as cream style, minimalist style, Song-style aesthetics, and luxury style, in addition to the four core product series of decorative panels, PET, membrane pressing, and baking varnish. They are wear-resistant, waterproof, and attractive, and can also synchronize the annual popular colors of the Jinping Color Center, fully satisfying personalized design needs!

Buy with confidence and use with peace of mind! Jiajia Furniture innovatively launches a dual-traceability system of "clear standard certification + NFC anti-counterfeiting," to be fully implemented with a unique code for each household by 2026, fully controlling quality from "a piece of board to a home." At the same time, relying on the group's Feiliu AI and Jindian Zhangliu system, it builds a full-media marketing matrix to accurately reach the needs; through the "Six Actions" (brand high-endization, product high-endization, price transparency, store standardization, channel diversification, marketing digitalization) to comprehensively improve the service experience.

Whether it is B-end (provincial and municipal brand operators) or C-end (terminal sales service providers), they can all receive exclusive support: B-end operators can enjoy full-industry chain empowerment such as board development and intelligent manufacturing; C-end customers as the designated unit for old-for-new subsidies, have a professional team to provide full-process policy support. With more than 1000 stores, more than 10,000 professional designers, and more than 100 high-quality cloud factories, the "product, process, design, manufacturing, delivery, and service" six-in-one full-chain delivery makes customized home furnishings more worry-free!

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