百隆总经理Castonguay谈五金焕新百年家具之道

2025 Guangzhou Design Week: Blum's Innovation and Sustainability 2025 Guangzhou Design Week: Blum's Innovation and Sustainability

From December 5th to 8th, 2025, the Guangzhou Design Week will be held with the theme of "Dear," focusing on the core topic of "Human Residence Life." It will implement "Full-case Service Design" as the path, presenting the most cutting-edge exploration and practice in design, and deeply responding to the industrial transformation needs of "From House to Home." This grand event gathers over 1000 brands from more than 20 countries, interpreting the new format of contemporary residential life aesthetics.

This design week, Blum brings its heavyweight new products and rich interactive experiences to the forefront. From exquisite luxury metal drawers to precise hinge tracks, from innovative old furniture transformation solutions to thoughtful storage ideas, every detail is within reach. By deeply integrating core technology principles with daily home scenes, visitors can easily understand the spatial design wisdom behind the hardware. Notably, Blum brings a romantic aesthetic dialogue between a century-old Chinese furniture and Austrian Blum hardware, making the old objects reborn with precise hardware upgrades, perfectly blending classic charm with modern convenience.

NetEase Home interviewed David Castonguay, General Manager of Blum China, to learn about the innovative products and technologies brought by Blum this year.

【NetEase Home】：David, it's great to have you here at the Guangzhou Design Week again. We saw two old furniture pieces in the exhibition hall, a century-old furniture and a century-old Blum hardware. I heard it was your idea. Why such a creative concept?

Exclusive Interview with David Castonguay, General Manager of Blum China (Source: NetEase Home)

【David Castonguay】：We recycle old furniture, use Blum technology and materials to upgrade them, not only extending the product life cycle but also giving them a new meaning beyond traditional use value.

Sustainability has become a global consensus, and Blum attaches great importance to it. There is a concept called "upcycling." This time, the display of old furniture is a practice of the resource recycling concept. We integrate Blum's hardware system into it while retaining its original structure, so that it has been reborn in terms of both function and aesthetics.

This concept resonates deeply with Chinese cultural spirit. China has always emphasized the traditional wisdom of "enduring newness." Blum also always adheres to the sustainable development view of "long-lasting design." The combination of the two is both respect for history and responsibility for the future.

We are always thinking about how to break the routine. This exhibition is not just to present products, but also to expand the boundaries of technological possibilities. We are not just concerned about "what to sell," but "how to create value"—how to improve people's living experience through innovation, even make things that have been ignored shine again.

【NetEase Home】：The audience of today's exhibition is more designers. Has Blum launched some services or new concepts for this special group of people?

【David Castonguay】：We are committed to establishing strategic partnerships with outstanding designers and architects. We hope to work with such partners to provide support through our products, showing them the excellent performance and long-lasting value of Blum products. More importantly, we can provide designers with a comprehensive service system beyond products, from technical support, creative collaboration to project implementation, providing full support to help them realize their design ideals.

【NetEase Home】：Actually, the hardware system is often a "behind-the-scenes hero." Many times, it is not seen. How can we let more young consumers understand the charm of Blum hardware?

【David Castonguay】：As you mentioned, hardware is often a "behind-the-scenes hero"—when products operate perfectly, people hardly feel its existence; when it is seen, it is often because it has a problem. This characteristic just makes us think: how to make these "hidden qualities" properly perceived and appreciated?

Therefore, we began to actively design in visual presentation. By using different colors, materials, and structural contrasts, we consciously "release" functional parts such as hinges from the background. For example, we have launched a variety of colored hinges and provided special design schemes for different usage scenarios. The purpose of this is not to be eye-catching, but to show that in the right context, functional parts themselves can also become part of aesthetics, part of the design language actively expressed.

Currently, we are exploring more diverse color combinations and applications with designers, including introducing soft and textured tones such as Morandi color series, trying to make hardware interact more subtly with the spatial atmosphere. We believe that when technology is given appropriate visual storytelling, it is no longer just a supporter, but can also become an element of inspiration.

In the next year, we will continue to explore, so that hardware not only hides in the structure but also blends into aesthetics.

【NetEase Home】：It's the last month of 2025 now. How do you evaluate Blum's performance in the Chinese market this year? What are your plans for 2026?

【David Castonguay】：2025 has been a challenging year, which has also prompted us to examine the market and review industry trends with a cooler perspective, thus making clearer plans for future development paths.

For us, maintaining close ties with the Chinese market is crucial. China is not only an important source of global innovation but also a core force driving research and development and industrial upgrading. Blum is investing more deeply in the local market, continuously strengthening collaboration with partners and local teams, striving to understand the needs of Chinese customers more accurately, and exploring a long-term path of growth with the Chinese market.

We believe that China has become a key hub for global policy leadership, technological research and development, and innovative practice. Facing such opportunities, Blum will not be absent and will not stop—instead, we will firmly root ourselves here, with more active participation and open collaboration, moving forward with the Chinese market.

【NetEase Home】：Looking forward to more surprises from Blum in the future. Thank you again for David's interview, thank you.

相关知识

百隆中国总经理David Castonguay解读五金如何焕活百年旧家具
百隆总经理Castonguay谈中国消费者“理性升级”策略
百隆中国公司总经理David Castonguay详解，如何满足中国消费者“理性升级”
第26届中国建博会圆满落幕，百隆携新品亮相
强强携手，定义高品质家居！百能家居&Blum百隆深化战略合作
高端五金领导品牌 百隆官网介绍
179亿元！欧洲五金巨头Blum百隆公布全年业绩
“2024中国家居品牌行”——探访中国家居先锋品牌「百隆五金」
2025 “百隆杯”上海定制家居安装技能比武圆满落幕，吴世峰谈行业标准化与人才共育
票选DAY2 | 酷家乐、库博五金、百隆五金分列供应链品类冠亚季军

网址: 百隆总经理Castonguay谈五金焕新百年家具之道 http://www.fulushijia.com/zhidaoview22243.html