兄弟装饰31载，从家装领航者到生态构建者，重庆家居新标杆

Brother Decoration Group 31st Anniversary Celebration Brother Decoration Group 31st Anniversary Celebration

Recently, the 31st anniversary celebration of Brother Decoration Group was launched across the city. Multiple stores welcomed a steady stream of visiting homeowners, with a bustling exchange in the design showcase area. Behind the vibrant scenes, it reflects that this local leading enterprise is quietly completing a role transformation: from a traditional space decoration service provider to a "home living scenario proposer" based on deep insight. This anniversary celebration not only showcases Brother Decoration's reputation and value but also a systematic response to contemporary quality home needs based on thirty-one years of accumulation.

Design Thoughts: From Space Planning to Living Scenario Adaptation

Brother Decoration's "Unspoken Expectations of Design" is realized through the establishment of an integrated intellectual consulting system, achieving a theoretical upgrade from style expression to essence insight of life. With the opportunity of the "2025 Interior Design Master Competition", Brother Decoration officially聘请d design experts like Liu Yi, Gao Zhiqiang, Mou Qun, Yin Dan, Li Shiyu, Lan Jing, Feng Wei, Yu Shui, Xu Hui, etc., and joined "BR Creative Research Institute", marking the transformation of its design philosophy from meeting the present to leading the future.

Based on the continuous development of the intellectual consulting system and design theory, Brother Decoration further established clear design principles: true home design should go beyond style definition, focusing on the essence of the resident's life. By linking global design wisdom, Brother Decoration shifts the focus from space representation to the narrative of family life, committed to exploring a deeper design language that starts from a deep listening to family stories, habits, and emotions, and finally extends to the natural extension of every design, making the home truly a container for spirit and emotion.

This perspective is systematically supported by the BR International Design Research Institute platform. The Institute's "Naturalism Four-Generation Residential Space", "Five-Person Family Leisure Space", "Growth-type Color Space", and other six living scenario solutions accurately cut into the core life issues of contemporary family life such as multi-generation co-residence, children's growth, and quality socialization. At the same time, the "2025 Interior Design Master Competition" as a key practice window, through the "Promote training by competition, promote production by research" innovative model, transforms cutting-edge design thinking into actionable service capabilities, building a complete value chain from trend insight, innovative research and development to precise delivery, realizing the complete closed-loop of design value from theoretical construction to practical verification.

Product Core: Realizing Personalization under Systematic Support

Brother Decoration has built a complete product solution that achieves flexible adaptation within the framework of scaled supply. Through sensitive market insight and strategic planning, the "Home + Life + Art + Culture" home strategy has been promoted from broad layout to in-depth development, multi-product line matrix, providing home services that meet the value proposition of all customer groups. This systematic product architecture ensures the efficiency and quality controllability of the decoration process, and provides sufficient customization space for different families through modular configuration solutions.

Delivery Trust: With "Transparent + Standard" to Rebuild Home Improvement Trust

In response to the information barrier faced by consumers in traditional home improvement, Brother Decoration has built a transparent delivery system, transforming complex engineering management into a perceptible quality experience. This system integrates "delivery engineer on-site all the time + digital monitoring + supply chain traceability" in a three-dimensional manner, turning the invisible professional construction into a comprehensible quality presentation.

In terms of professional management, the implementation of a certified engineer on-site system, at the same time, the "demonstration sample room" site挂牌公示 delivery engineer information, strictly implement 60+ detailed standards, 128 core processes and 200+ professional acceptance nodes, with four quality inspection mechanisms, forming a complete engineering control closed loop. In terms of technological innovation, the BR Smart Eye system realizes the digital visualization of the construction process, making key links such as material arrival, process execution, and progress management transparent and traceable. Consumers can understand the progress and quality control of the project without professional background, through clear time nodes and acceptance standards, truly achieving "visible decoration process, verifiable quality standards". At the same time, in-depth cooperation with global first-line suppliers ensures the stability of material quality, providing a solid guarantee for the reliability of the delivery system.

Service Guarantee: Eight Rights Build Full-cycle Service Standards

On the occasion of its 31st anniversary, Brother Decoration has launched eight rights, systematically building a full-cycle service guarantee system from capital security to lifelong service. This system takes the "Lifelong Service Contract" as the core, covering double supervision of capital, accurate quotation commitment, material buy-high compensation, four-level quality inspection standards, concealed engineering 10-year quality guarantee, delay compensation per day, and other key commitments, upgrading the traditional home improvement after-sales service to the whole-process risk prevention and control. The 24-hour live broadcast of the construction site and all-day customer service response mechanism, together with the "Unqualified Demolition" quality inspection standard, form a complete closed loop from process transparency to result guarantee, making worry-free home improvement from concept commitment to executable and verifiable system guarantee.

Brother Decoration's 31st anniversary celebration coincides with the key period of the transformation of home consumption from "material satisfaction" to "experience and meaning pursuit". The signals released by the anniversary celebration indicate that the competitive dimensions of the home improvement industry have jumped from price, single product, to the depth of life insight, the breadth of systematic integration, the transparency of process experience, and the stability of long-term relationships. The anniversary celebration is an entry of sincerity, while the systematized capabilities demonstrated behind it, perhaps, are the most worthy of attention as the "life proposal" systematized ability, which is a value gift that Brother Decoration gives to Chongqing and salutes this era.

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